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Targeted Nutrition

What is Targeted Nutrition?

Nutritional needs differ between population groups

“70% of consumers globally think food is personal and should be adapted to their personal needs.” – Taste Tomorrow

Nutrition is a living science that must adapt to the unique needs and challenges of individuals. In today’s world, we are confronted with growing numbers of obesity, non-communicable diseases, and malnutrition, which can be linked to an unbalanced diet. In addition, the aging population and new research related to intolerances need to be considered when addressing these consumer groups with targeted solutions.

There is a clear need for solutions that go beyond the ‘one-size-fits-all’. A growing aging population has different dietary needs than regular adults. 1 in 3 people worldwide struggle with moderate to severe food insecurity which raises the question for affordable and nutrient-dense food all over the world. Understanding these differing dietary needs and statistics is crucial in developing nutritional solutions.

Addressing the targeted nutrition trend

At Puratos, we commit to providing targeted solutions for all consumer profiles. This involves incorporating or eliminating specific components based on consumer challenges, while meeting their needs. This also means keeping up to date with the latest scientific advances and changing consumer needs.

High protein: The World Health Organization’s guidelines recommends a daily intake of 0.75g protein/kg of body weight, from different animal and plant-based sources. Although there is no protein deficiency worldwide, certain groups are recommended to consume higher amounts:

  • Elderly: Increased protein helps reducing age-related muscle deterioration and prevent sarcopenia.
  • People in recovery: Protein supports healing and tissue repair.
  • Undernourished people: When food is scarce, adequate protein intake is at risk​.
  • People that want to lose weight: Protein reduces hunger and manages appetite. This will help you eat less fats or carbohydrates.
  • Sports people: Protein supports muscle recovery and strength. 

We developed protein-rich mixes, which help you create delicious and nutritious baked goods with an added high protein claim.

Consumer insights

Consumer insights

According to Taste Tomorrow, consumers are increasingly aware of their personal dietary needs and search for them, even with the use of wearables:

  • 65% of consumers agree that food should be tailored to their lifestyle,
  • 54% of consumers show an interest in wearable technology that measures their nutritional intake and deficiencies,
  • 49% believe these wearables help them make better food choices. 

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Health & Well-Being

We wish to play a proactive role in offering more beneficial nutrients on the market. That’s why we integrate nutrition in everything we do.

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Plant Based

Discover Puratos' plant-based solutions for healthier, sustainable baking. Embrace taste, texture, and nutrition with our innovative products

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